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Marketing and Promotion

Google provides more ROI than any other digital platform. Most people find us through a Google search, and we’re ranked in the top positions for the most competitive terms in our industry. We help our partners do the same.

Knowing how to cut through the noisy web takes skill. We analyze the digital channel to find smart opportunities, and build growth hacking tactics to help you become a market leader.

In the age of entertainment and inspirational content, marketing departments are now creative content studios. We live to create purposeful content for target audiences.

Video is clearly the leading storytelling medium of the present. Our video team, writers, directors, and producers rarely stop moving, and they love every minute of what they do.

In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four P’s: price, product, promotion, and place.
Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing publicity and may also include event marketing, exhibitions and trade shows.A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.